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| Subaru 40th & Forester Launch Doltone House Sydney |
The brief here could be summed up in one word: Fun!. Client Subaru came to us to help celebrate 40 years in Australia and the release of their new generation Forester. "Besides everything else", they said, "we really want this to be fun." So we ramped up the revelry, vamped up the venue, supercharged the speaker support, called on the master of mirth Tony Squires and organised a one-night-only super group. We-thinks they had some fun! |
| Subaru | Launch | Business Sessions | Entertainment Management & Audio-Visual | Creative Development | Production | Event | Press Launch Event | Speaker Support | |
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| Club Clipsal Clipsal by Schneider Electric Angsana Laguna Phuket Thailand |
Producer Renee scored a peach with this job. At least that’s the way it sounds: a party week with 460 Club Clipsal Members on tropical Phuket in Thailand. The fact she left from a snow blasted Blue Mountains at 5am and arrived in the swelter of 42 degree dampness a long flight later gives us a sense that it wasn’t all beer and skittles… that and the exhaustion on her face when she returned clutching glowing reports from a very happy client. |
| Loyalty Membership Event | Reward & Recognition Event | Clipsal – Club Clipsal International | Business Sessions | Entertainment Management & Audio-Visual | Closing Party | |
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| Incredible Inchcape Fairmont Resort Leura |
Neither sleet nor hail nor snow… we’d like to take credit for the snow but even without the weather’s fortuitous helping hand this Australian version of a Scottish based global conference for client Inchcape drew more than favourable comparisons. |
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| Internal Communication | Conference | Logistics | Planary Session | Graphics & Photography | Workshops | Speaker Support | Fairmont Resort Leura | Entertainment | Management | Dinner | Awards | |
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| Subaru BRZ Press Launch Australian Technology Park |
This was big news for our client Subaru: a rear wheel drive sports car selling exclusively online. We set the scene, tailored the content and worked on the strategy. The Press raved and the launch of the car broke sales records. |
| Press Launch | Subaru BRZ | Australian Technology Park | Launch Event | Graphics & Photography | |
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| Video Timelapse of Subaru Australia Dealer Principle Launch Event, Impreza and XV Launch Hordern Pavilion Sydney |
Subaru Australia came to us with a challenge. Launch two cars at once. On one day, in Sydney, close to Christmas. And build a forum for some deep dive business messaging too. On top of that the brief was to celebrate the possibilities ahead after a tough year |
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| Product Launch Event | Dealer Event | Subaru | Subaru Impreza & XV Launch | Hordern Pavilion | Timelapse Video | |
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| Event Highlights of Subaru Australia Dealer Principle Launch Event, Impreza and XV Launch Hordern Pavilion Sydney |
This is a video highlight of the event shown above. Another response from one of our clients was “Just when you think that the benchmark has been set to new heights that will remain for years to come, you break the mould and smash the barriers to showcase new levels of innovation beyond our imagination” – thanks Marc !. |
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| Product Launch Event | Dealer Event | Subaru | Subaru Impreza & XV Launch | Hordern Pavilion | Highlights Video | |
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| Subaru Impreza Launch Reveal 360 degrees projection Hordern Pavilion Sydney |
For the revamped Impreza we knew the audience had seen the car before… indeed most had seen it in the flesh. None had taken it for a drive, so that’s what we did; we took them for a drive. All 103 dealers and their partners. All at once. Right there in the venue. This was as much about a visceral experience as a visual extravaganza. (Watch the event video coverage closely and you can actually see the jaws dropping!) |
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| Product Reveal Event | Dealer Event | Subaru | Subaru Impreza | Hordern Pavilion | 360 Degrees Projection | |
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| Subaru XV Launch Reveal (Timelapse sequence) Sydney |
Subaru and their advertising agency Disciple had devised a really cool television commercial for the launch of the new car in the range - the XV. For the launch “reveal” we were asked to add a dimension to the adverts premise “the best thing we’ve ever done in the best thing we’ve ever done.” |
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| Product Reveal Event | Dealer Event | Subaru | Subaru Impreza | Hordern Pavilion | 360 Degrees Projection | |
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| Subaru XV Press Launch Queen Victoria Museum & Art Gallery, Launceston |
Sometimes it’s about subtle lighting and simple clean presentations. This Press launch in Launceston was about making sure nothing got between the message and the audience. Elegant, gorgeous and absolutely on brand. |
| Press Launch Event | Subaru | Subaru XV | Queen Victoria Museum and Art Gallery, Launceston | |
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| Subaru Impreza Press Launch National Wine Centre, Adelaide | Again, subtle lighting and slick presentations to drive home the brand message to this small but influential audience of Motoring Press. |
| Press Launch Event| Subaru | Subaru Impreza | National Wine Centre, Adelaide | |
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| Prudential Asia, Presidents Club 2012 Sydney for Luminous EMC Asia, Welcome Function Luna Park |
A bit of fun work for a great friend Antony Spanbrook and his stellar agency Luminous EMC out of Hong Kong. This is what alliances are all about: stretching each others reach and knowing that both parties will bring everything they’ve got, to the deal. This time it was Luna Park for Luminous’s valued client Prudential rewarding 120 of its top sales achievers from 11 countries. Creative by Luminous EMC, execution by SOTA Creative. |
| Welcome Cocktail Function | Prudential Asia, Presidents Club 2012 | Luna Park, Sydney | Reward & Recognition Trip | Luminous EMC | |
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| Prudential Asia, Presidents Club 2012 Sydney for Luminous EMC Asia, Business Session Taronga Zoo |
Day 2 of our work for Luminous EMC for 120 pax. This time the show moved to Taronga Park for some “interesting” business sessions – yes there were Brazilian dancers (announcing RIO 2013!). |
| Business Session | Prudential Asia, Presidents Club 2012 | Taronga Zoo, Sydney | Reward & Recognition Trip | Luminous EMC | |
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| Prudential Asia, Presidents Club 2012 Sydney for Luminous EMC Asia, Gala Dinner OPT | Our Renee worked miracles on all three of these events for Luminous EMC and their client Prudential. As she says, “people think events are a numbers game, to me it’s about how much fun you can fit into one room for one gala dinner!’ For those who like stats: 147m of white drape, 150m of box LX truss, 92 LED uplights, 240 guests,12 show operators, 3 stage managers, 8.8m of glo bar, 5 water bubble columns, 1 ice sculpture, 4 acts, 15 performers, interactive games, countless awards, 4 CO2 jets, 11 confetti cannons, a touch of Bollywood and 5 inflatable LED jellyfish … and you've got yourself one hell of a party!!! |
| Gala Dinner | Prudential Asia, Presidents Club 2012 | OPT, Circular Quay, Sydney | Reward & Recognition Trip | Luminous EMC | |
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| Cirque du Soleil, Varekai Premiere Party The Forum, Moore Park, Sydney |
What happens when your client is the undisputed champion of live entertainment and they want to entertain not only their A-list guests after the show but reward their trusted troupe of world-class performers ... and they’re already locked into the venue … a slightly seedy ex nightclub? |
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| Premiere Party | Cirque du Soleil | Varekai | The Forum, Entertainment Quarter, Moore Park | |
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| Subaru Impreza Launch Port Douglas |
If you build it they will come… Subaru wanted something special for the rebirth of their iconic Impreza. This was going to be hot! It was a radical reimagining of Subaru’s pocket-rocket. To launch it, we went somewhere hot – Port Douglas in Far North Queensland. |
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| Launch Event | Product Reveal | Dealer Event | Subaru | Subaru Impreza | Port Douglas | |
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| Lexus Young Chef Awards Art Gallery, Sydney |
Another end-to-end event delivery for us: everything from graphic design, on screen content and videos, theming and indeed building the venue within a venue - creating a six star restaurant within the Art Gallery of New South Wales. The stars of the evening were the nominees and winners – as it should be! |
| Awards Event | Lexus Young Chef Awards | Lexus Appetite for Excellence| Art Gallery, Sydney | |
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| Australia Post Christmas Gala Dinner & After Party, Millennium Room Sydney Olympic Stadium | As their Christmas reward, Australia Post took 200 of its VIP clients to André Rieu’s concert extravaganza at Sydney’s Olympic Stadium. They asked us to create a gala dinner and then an after-party in the Millennium Room on the night of the show. We thought… “when in Rome”... (well Vienna but you know what we mean.) Enormous banquet tables, flowing gossamer drapes and costumed wait-staff made this not an add-on but an exciting and regal extension of the concert itself. |
| Corporate Christmas Event | Gala Dinner | After Party | Australia Post | Millennium Room, Sydney Olympic Stadium | |
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| Inchcape Australia Limited Executive Team Conference, Doltone House (Jones Bay Wharf) Sydney | Even when the message is “business as usual” the presentation needs to communicate something more than just the message: it needs to speak of how the organisation feels about itself, to reflect its values and professionalism. |
| Executive Team Conference | Team Leaders | Inchcape Australia Limited | Doltone House (Jones Bay Wharf), Sydney | |
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| Cirque du Soleil Dralion Premiere Party The Forum, Moore Park, Sydney |
We love it when clients think we’ve raised the bar to heights we can’t match. Varekai the year before had blown even their international guests away. So for Dralion (same venue!) we went all mystic on them. This was about taking them on a different journey. |
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| Premiere Party | Cirque du Soleil | Dralion | The Forum, Entertainment Quarter, Moore Park | |
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| Subaru ‘All 4 The Driver’ (new Brand Identity launch) Melbourne |
This was such an important moment for client Subaru (launching a new brand strap-line and vision) that it took two venues to hold it. The first was business sessions in the newly renovated Crown Conference Centre, the second a gala dinner launch at Peninsula, Atlantic at Docklands. 3D (then untried) projection at both venues allowed us to tell two separate stories in equally amazing and engaging but different ways. |
| Brand Launch Event | Dealer Event | Subaru | Subaru ‘All 4 The Driver’ | Crown Conference Centre | Peninsula, Atlantic @ Docklands | 3D Video |
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| Barclays SIBOS Bankers Convention Lunch Private Residence Dover Heights, Sydney |
Sixty of the world’s elite bankers come to Sydney for the world’s premier financial services event … and everyone else takes them on harbour cruises. Barclays Bank came to us to make their moment in the sun with these financial heavyweights a stand out. When the bankers as one rose from their seats to watch the whales breaching just out to sea from our cliff top private residence our client knew two things: theirs was going to be the most talked about event of the week long festivities: and that they trusted the right company to tell their story. |
| Corporate Lunch Function | Barclays | SIBOS Bankers Convention | |
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| Cirque du Soleil Varekai Premiere Party Melbourne Park Function Centre |
Cirque du Soleil wanted us to reproduce the huge success of the Sydney launch party for the Melbourne season of Varekai. Only this time the venue wasn’t a three-tiered nightclub but a big box of a space. Being inventive, we completely transformed the space into four distinct worlds of Varekai (a winter iceworld, tropical jungle, volcano and gypsy garden) using a series of tunnels and structures and platforms to create a multidimensional/storey space that bore no resemblance to the venue as guests might have known it. As with the Sydney event, our aim was to delight guests during the chill-out part of the evening with special one-on-one moments. |
| Premiere Party | Cirque du Soleil | Varekai | Melbourne Park Function Centre | |
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| LG Consumer Electronics National Roadshow |
A giant undertaking… Trucks for weeks around our great land … and magic on stage (and off). Who knew stainless steel needed so much polishing? The guy under the hat is top Aussie magician Matt Hollywood (no we don’t know how he did some of those tricks). |
| National Roadshow | Consumer Electronics | LG Consumer Electronics | |
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| Subaru Forester Launch Sanctuary Cove, QLD |
A 35th anniversary for Subaru in Australia and a brand new incarnation of its top selling model: This was more than just a launch. This was an opportunity for our longest term partner Subaru to shine. SOTA Creative came to the party with a two day event that mixed business with pleasure, took retailer principals, and their partners, down a historic path (literally), redefined the idea of a ‘drive program’ and popped the cork to an even brighter future with a floating stage and two headline acts. |
| Product Launch Event | Dealer Event | Subaru | Subaru Forester | Sanctuary Cove, QLD | |
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| Subaru Tribeca Launch Tempus Two, Hunter Valley |
A car built in America by a Japanese company for Australian roads? What else would you do to launch it - have three tenors in three countries… singing in sync and on time via giant screens and a custom stage in the Hunter Valley. (Did we mention fireworks !) What could possibly go wrong? Well everything in the wrong hands but not even the mini-cyclone that swept through in the afternoon could bend this show out of shape. |
| Product Launch Event | Dealer Event | Subaru | Subaru Tribeca | Tempus Two, Hunter Valley | |
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| Subaru Impreza Turbine Hall on Cockatoo Island Sydney Harbour |
This one comes right out of the “they said it couldn’t be done” category. When we approached Cockatoo Island for this launch event for Subaru, the place had been closed for over two decades. We not only had to convince them that we could make it work but write the manual on how to do it. A manual they now use for what has for them become a valuable venue rental property. And you should have seen the size of our Showbook … Still, ask them and they’ll tell you: this set the bar for complete creative and executional excellence and still does. |
| Product Launch Event | Dealer Event | Subaru | Subaru Impreza | Turbine Hall, Cockatoo Island, Sydney Harbour | |
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| BT Financial Group, Westpac Top Team Business Forum Gala Dinner Palazzo Versace, Gold Coast | Another dream job: this time firstly at the Mirage on the Gold Coast followed by a gala dinner in the magnificent opulence of the Palazzo Versace ballroom. Still while it looks like elegance and sunshine, behind the scenes Kathy was producing magic and Lee & Tim were hard at work behind the camera. |
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| Gala Dinner | BT Financial Group (BTFG) | Westpac Top Team Business Forum Gala Dinner | Palazzo Versace Gold Coast | Entertainment Management | Theming | |
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| Fujitsu Australia & New Zealand Internal Communication The Main Event 1 |
1 afternoon, 6 states, 2 countries, 9 venues, 9 teams, 3000 staff and one happy client! (That was one Huge show book!) |
| Employee Internal Communication Event | Fujitsu Australia & New Zealand | |
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| Vodafone Talkabout 6 City Satellite Link-Up |
We love this type of challenge: make a national satellite link feel intimate and engaging for 900 staff nationwide. Six event teams in six cities simultaneously and the final take out was that everyone across the country felt direct engagement with Global CEO Arun Sarin and Australian CEO Russell Hewitt appearing on the Sydney stage and beamed across the country! |
| Employee Internal Communication Event | Vodafone | 6 City Satellite Link-up | |
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| Fujitsu Australia & New Zealand Internal Communication The Main Event 2 9 cities Australia & New Zealand |
This is what we can do when budgets don’t stretch to full-blown satellite hook ups. A little video magic, some clever theming and 3000 staff left feeling involved, connected and valued. 9 cities in Australia & New Zealand - yes 9 event teams! |
| Employee Internal Communication Event | Fujitsu Australia & New Zealand | |
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| Harley Owners Group Rally Byron Bay, NSW |
Another long weekend of motorcycle madness for our favourite bunch of bikers - the Harley Owners Group. This time the location was a little more tropical and a whole lot warmer than the year before in the Barossa. Needless to say we made sure a good time was had by all. |
| Rally Event | Harley Owners Group (HOG) | Harley-Davidson Australia | Byron Bay | |
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| Subaru XV & Impreza Business Session, The Mint, Sydney | We dislike powerpoint. More than that we ensure it doesn’t dictate the calibre of our clients communication (too many c’s ?). For this business session Leon and Virginia worked with Stuart to devise this truly immersive (and for the presenters’ intuitive) way of utilising speaker support to crank the engagement and effective level up to eleven. |
| Business Session | Dealer Event | Subaru | XV & Impreza | The Mint, Sydney | Speaker Support | |
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| Club Clipsal Cruise Clipsal by Schneider Electric LA - Mexican Riviera |
It’s not often your brief includes cruising down the Mexican Riviera on a chartered cruise ship. Needless to say suddenly everyone in the office wanted to be part of the team. But no… we didn’t include baggage carriers in our crew list. |
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| Reward & Recognition Event | Clipsal – Club Clipsal International | Business sessions | Entertainment Management & Audio-Visual | Loyalty Membership Event | |
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| Subaru WRX STI Customer Night Waterview Olympic Park Bicentennial Park, Sydney | The launch of the new WRX STi means as much for the officiandos as it does for Subaru. Here we worked in a little TV show theming to make the existing owners and top customers know how much Subaru values them. |
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| Customer Event | Subaru | Subaru WRX STi | Waterview Olympic Park | |
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| Subaru Forester Launch Coolum, Sunshine Coast QLD |
A Great Weekend. It wasn’t just the theme, it was the driving idea and the overall outcome. Iva Davies and Icehouse were the icing on the cake (deliberately awful pun intended!) for this relaxed yet premium launch event at Coolum ... |
| Product Launch | Dealer event | Subaru | Subaru Forester | |
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| AAPT Training Awards Event “Pathways” Harold Park Raceway Glebe |
It was an absolute pleasure to produce this event for AAPT. A reward for 130 internal graduates, we tizzied up the venue (a trotting track!), prettied up their speaker support, and crafted some clever trivia questions to give them one celebratory evening with a great blend of business & fun. (there's a blooper reel from the pre-recorded video content we might post one day... with their permission) |
| Graduation Event | AAPT | internal Communications Event | |
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| Dell Studio 1 Launch & Retail Training Event, Hoyts Sydney Melbourne & Brisbane | Our Jo suggested using cinemas as the venues for training events for Dell’s launch of their new Studio One desktop computer. It turned out to be inspired … and inspired every aspect of the communication; making it not just effective in cost but in engagement and fun too. |
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| Product Launch | Retail Training Roadshow | Dell | Dell Studio 1 | Hoyts Cinemas | |
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| Dell Build to Order Training Event JB Hi-Fi Staff) – Australia & New Zealand Roadshow |
Our Client Dell loved our work using cinema’s for the launch of their Studio One Desktop computer that when it came to their new Build To Order system, they wanted to revisit the concept. We were happy to oblige… and amped it up … bigger screen, bigger show, bigger audience, bigger result. |
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| Retail Training Roadshow | Dell | Dell Build to Order (BTO) | Product Training | Hoyts Cinemas | |
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| Subaru Outback Liberty Launch Shangri La Hotel & Doltone House (Jones Bay Wharf), Sydney | A smaller more intimate way of launching two of Subaru’s popular models: Outback and Liberty. After business sessions in the Shangri La Hotel ballroom we revealed the cars at a gala dinner using some simple theatrics that had the cars appearing to drive in their natural environments in the confines of the gorgeously dressed Doltone House. |
| Product Launch Reveal Gala Dinner | Business Session | Dealer Event | Subaru | Subaru Outback Liberty Launch | Shangri La Hotel Sydney | Doltone House Jones Bay Wharf | |
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| Harley Owners Group (HOG) Rally Tanunda, Barossa Valley | For three days we made Hog Heaven a recreation park at Tanunda in the Barossa Valley. These people know how to party so we had to pull out all the stops. Bands and DJ’s around the clock, catering on an epic scale, and thunder runs that shook the fillings out at close range. Perfect weather, perfect venue, perfect people – thanks Harley! |
| Rally Event | Harley Owners Group (HOG) | Harley-Davidson Australia | Tanunda, Barossa Valley |  |
| Apple 25th Anniversary Party Liquidity, Sydney | The brand that understands the power of elegant understatement and subtlety celebrates a silver anniversary in style. SOTA redefined class at Liquidity Sydney. Staff arrived by coach, then formed an honour guard to welcome special guests as they alighted from a harbour cruiser. There was no mention of past glory or retrospective tales and yet no one was in doubt that this was the 25th year for Apple in a story that continues to unfold. Highlights included iPod dancers in silhouette, custom designed and produced gifts, James Morrison, Sneaky Sound System and Something for Kate live on stage. It was such a fun party! |
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| Anniversary Party | Apple Australia | Liquidity Sydney | |
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